• English

PLATINUM BUSINESS AWARDS 2017 nominees are judged based on the following 5 Core evaluation criteria:

A. Business and Company

• History                                                        
• Market positioning
• Awards and accolades won
• Unique strengths and unique selling proposition
• Industry
• Milestones and achievements
• Patents/trademarks
• Core business

B. Company Philosophies

• Strategies for growth and evolution
• Board of Directors / Key management team
• Culture
• New initiatives embarked upon
• Vision and mission

C. Products, Services and Markets

• Products and/or services range
• Market size and market share
• Distribution channels
• Brand and design development
• Customer relationship management plans
• Spread and quality of customers
• Overseas and local market ratio
• Market development
• Overseas representation
• Pricing strategy
• Process efficiency

D. Operations and Technologies

• Accreditations e.g. ISO
• Research and development
• Adoption of information communication technology
• Quality of documentation e.g. operating procedures manual.
• Innovation
• Human capital development

E. Financial Performance

• Operating profit before and after tax over the past 3 years
• Profit and sales growth
• Exports and local sales ratio
• Return on capital employed
• Profit and sales per employee