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Judging Criteria

PLATINUM BUSINESS AWARDS 2017 nominees are judged based on the following 5 Core evaluation criteria:

 

A. Business and Company

  • History                                                        
  • Market positioning
  • Awards and accolades won
  • Unique strengths and unique selling proposition
  • Industry
  • Milestones and achievements
  • Patents/trademarks
  • Core business

 

 

B. Company Philosophies

  • Strategies for growth and evolution
  • Board of Directors / Key management team
  • Culture
  • New initiatives embarked upon
  • Vision and mission

 

 

C. Products, Services and Markets

  • Products and/or services range
  • Market size and market share
  • Distribution channels
  • Brand and design development
  • Customer relationship management plans
  • Spread and quality of customers
  • Overseas and local market ratio
  • Market development
  • Overseas representation
  • Pricing strategy
  • Process efficiency

 

D. Operations and Technologies

  • Accreditations e.g. ISO
  • Research and development
  • Adoption of information communication technology
  • Quality of documentation e.g. operating procedures manual.
  • Innovation
  • Human capital development

 

 

E. Financial Performance

  • Operating profit before and after tax over the past 3 years
  • Profit and sales growth
  • Exports and local sales ratio
  • Return on capital employed
  • Profit and sales per employee