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Platinum Business Awards 2018 : Background

A Transformation -- Platinum Business Awards

For the past 14 consecutive years, the SME Association of Malaysia has successfully organised the SME Recognition Award (SMERA) since 2002. The Award honours SMEs and individuals for their outstanding achievements and contributions in their respective fields. As one of the pioneering awards for SMEs in Malaysia, SMERA has gained pre-eminent status among the SMEs and the business community in Malaysia.

In year 2016, we are embarking on a journey of transformation. We are rebranding SMERA into to the Platinum Business Awards, as part of our initiatives to elevate the reputation and prestige of the Awards to a new horizon.

The Platinum Business Awards feature several new elements. We are taking bold steps to increase the global presence of the Awards by engaging SMEs of ASEAN countries and established foreign enterprises in Malaysia to take part in the Awards. Towards this end, the Awards introduce two new categories, i.e., the ASEAN Enterprise Award and the Outstanding Achievers Award (for non- SMEs & foreign business entities). 

While we are taking these initiatives to go beyond the shores, SMEs will remains as our core. Hence we want to be more inclusive. The Platinum Business Awards proudly presents the new SME Retail Excellence Award and SME Employer Excellence Award. The SME Retail Excellence Award is bestowed on SMEs which achieve outstanding performance in distributive trade, retail or wholesale and services, while the SME Employer Excellence Award is bestowed on SMEs which demonstrate effective and progressive employment practices, including adoption of progressive HR policies.

The PBA2018 theme ‘Local Innovation, Global Recognition’ sounds simple yet its application, challenging. It aims to spur SMEs to champion innovation as a driving force of growth. The introduction of new, unique products to customers will differentiate your business from others, while venturing into worldwide markets will lead to global presence and recognition. As the merits of innovation multiply, this year’s theme is a call for SMEs to infuse new thinking, technology, and talent into their business model.

The Platinum Business Awards epitomize the spirit of entrepreneurship and transformation as the way forward.