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SME RECOGNITION AWARD 2014 nominees are judged based on the following
5 Core evaluation criteria :

A. BUSINESS AND COMPANY
• History
• Market positioning
• Awards and accolades won
• Unique strengths and unique selling proposition
• Industry
• Milestones and achievements
• Patents/trademarks
• Core business

B. MANAGEMENT PHILOSOPHIES
• Strategies for growth and evolution
• Key management team
• Culture
• New initiatives embarked upon
• Vision and mission

C. OPERATIONS AND TECHNOLOGIES
• Accreditations e.g. ISO
• Research and development
• Adoption of information communication technology
• Quality of documentation e.g. operating procedures manual.
• Innovation
• Human capital development

D. PRODUCTS, SERVICES AND MARKETS
• Products and/or services range
• Market size and market share
• Distribution channels
• Brand and design development
• Customer relationship management plans
• Spread and quality of customers
• Overseas and local market ratio
• Market development
• Overseas representation
• Pricing strategy
• Process eciency

E. FINANCIAL PERFORMANCE
• Operating profit before and after tax over the past 3 years
• Profit and sales growth
• Exports and local sales ratio
• Return on capital employed
• Profit and sales per employee